This course has been cancelled. Please contact us if you would like to go on the next one. hello@gioproject.org.uk
Duration: 13.00 – 16:00 (Half Day)
Dates: Tuesday 26th July 2011
For: Anyone (including staff, volunteers, and committee members) responsible for organisational promotion. Training will be suitable for those wishing to know more about digital media and how it might be developed within their organisation.
Learning outcomes:
By the end of the session, participants will be able to:
- Understand and appreciate the importance of digital media for promoting VCS organisations and projects.
- Identify the potential for digital media within their own work
- List what features contribute to the creation of a good website
- Monitor how well digital media is working for their organisation
- Make an informed decision as to whether email marketing is a suitable approach for their organisation
Content:
1. Website considerations such as what makes a good and bad site
2. Search Engine Optimisation (SEO) techniques to make sure your website features high on search engines
3. Website analytics to help you monitor who is viewing and which type of content is popular
4. An introduction to email marketing including how to set up email newsletters and what makes a good campaign
Venue:
Cornbrook Enterprise Centre, 70 Quenby Street, Manchester, M15 4HW
Cost:
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