Creating Effective Email Newsletters – 20th October

Duration: 13.00 – 16:00 (Half Day)

Dates: 20th Oct 2011

For: Anyone (including staff, volunteers, and committee members) responsible for organisational promotion. Training will be suitable for those wishing to know more about email newsletters and how it might be developed within their organisation.

Learning outcomes:
By the end of the session, participants will be able to:
- Understand and appreciate the importance of email newsletters for promoting VCS organisations and projects.
- Identify the potential for email newsletters within their own work
- List what features contribute to the creation of a email newsletter
- Monitor how well email newsletters are working for their organisation
- Make an informed decision as to whether email marketing is a suitable approach for their organisation

Content:

1. Considerations such as what makes a good and bad email newsletter
2. Optimisation techniques to increase open and click rates
3. Website analytics to help you monitor who is viewing and which type of content is popular
4. An introduction to email marketing including how to set up email newsletters and what makes a good campaign

… Continue Reading

Marketing and Promoting of VCS Organisations

Duration: 10:00 – 16:00 (Full Day)

Dates: Tuesday 12th April 2011

For: Anyone (including staff, volunteers, and committee members) involved in the implementation of promoting the image, publicity, profiling and communications of the organisation.

… Continue Reading

The Gio Project produce Disabled Livings New Facebook Fan Page

In December the Gio Project helped Disabled Living create a new Facebook Fan Page to advertise their various Kidz Events.   The aim was to communicate information about the three Kidz events organised throughout the country.  Using the FBML app we customised what people see when they land on the Facebook page so they are greeted with information related to the next event.  We’re really pleased to have helped Disabled Living connect with their audience as now they can share stories and participate in real-time conversations quickly and easily on Facebook.  After only two weeks they have over 55 fans!

Principle of VCS Advertising

Duration: 10.00 – 12:30 (Half Day)

Dates: Thursday 2nd December 2010

For: Anyone (including staff, volunteers, and committee members) involved in the implementation of promoting the image, publicity, profiling and communications of the organisation.

Learning outcomes:
By the end of the session, participants will be able to:
- Understand and appreciate the importance of marketing and promoting VCS organisations and projects.
- Understand the process and principles of advertising in the VCS.
- Understand the process of profiling and meeting the needs of different target audiences

Content:
1. Glossary of terms
2. Standing out to succeed
3. The process and principles of advertising
4. Identifying and profiling varied target
audiences
5. Branding / message content
6. Useful tips … Continue Reading

Promoting your organisation using Digital Media

Duration: 13.30 – 16:00 (Half Day)

Dates: Thursday 2nd December 2010

For: Anyone (including staff, volunteers, and committee members) responsible for organisational promotion. Training will be suitable for those wishing to know more about digital media and how it might be developed within their organisation.

Learning outcomes:
By the end of the session, participants will be able to:
- Understand and appreciate the importance of digital media for promoting VCS organisations and projects.
- Identify the potential for digital media within their own work
- List what features contribute to the creation of a good website
- Monitor how well digital media is working for their organisation
- Make an informed decision as to whether email marketing is a suitable approach for their organisation

Content:
1. Website considerations such as what makes a good and bad site
2. Search Engine Optimisation (SEO) techniques to make sure your website features high on search engines
3. Website analytics to help you monitor who is viewing and which type of content is popular
4. An introduction to email marketing including how to set up email newsletters and what makes a good campaign … Continue Reading

Hard work, dedication & commitment always pays off…(Foodie Awards)2010

Hard work, dedication and commitment always pays off…….Congratulations to Mustard Tree for winning the Manchester Food and Drinks Festival (Foodie Awards)2010.

Mustard Tree is a local charity that provides support and works towards long-term solutions for the homeless and marginalised across Greater Manchester.

This year they won recognition as award winners at the Manchester Food and Drinks Festival. The festival awards provide a benchmark for excellence in the hospitality industries throughout Greater Manchester. The Judges had some tough decisions to make this year, resulting in a very strong set of contenders in all categories.

The Gio project is big fan of Mustard tree and we work alongside the charity in fundraising, and general capacity building. We are exceptionally proud of Mustard tree for winning the award despite strong competition from Nexus Café, Incredible Edible, Earth Café and Diggle Lane Allotments.

Well done to all the volunteers and staff who work tireless year after year providing such an invaluable service.

Free online advertising available from Google Grants (UK)

Registered charities within the UK can apply to the Google grants programme, where they are provided with in-kind support that translates into free advertising through Google Adwords – an online self-managed advertising programme. A typical recipient receives £200 worth of advertising on Google.co.uk per month. Applications can be made at any time.

For more details click here

GIO Marketing Training 5th August 2010

Marketing Aug 2010

Do you want your organisation to stand out from the crowd?  Are you looking for ways to promote the great work that you do?  If the answer is yes, then the next GIO Marketing training will be on 5th August 2010.   If you would like to attend please contact the GIO team as  spaces are limited.

Marketing

Duration: 10.00 – 16:00 (Full Day)

Dates: Thursday 5th August 2010

For: Anyone (including staff, volunteers, and committee members) involved in articulating and promoting the image, publicity, profiling and communications strategy of the organisation.

Learning outcomes:
By the end of the session, participants will:
-Understand and appreciate the importance of Marketing and Promoting VCS organisations and projects.
-Identify the needs of multiple target audiences.
-Identify the key marketing priorities when communicating with grant funders, donors & commissioners.
-Understand the planning process and implementation of communication strategies.
-Understand the importance and process of establishing and maintaining a positive brand, identity and company image.
-Have explore different affordable promotion mediums suitable for Voluntary & Community Organisations

Content:
1. Glossary of Terms
2. Standing out to succeed
3. Why market and promote your projects & services
4. Focus on your audience
5. Marketing to grant funders, donors & commissioners
6. Communication strategy – internal / external
7. Branding / message content
8. Choosing the right promotion medium for the voluntary & community organisations
9. Working smarter … Continue Reading

KnowHow NonProfit & The Guardian explore issues around branding & identity

KnowHow NonProfit has started a year-long partnership with Society Guardian online exploring the issues facing the third sector.

They launched with an audio programme that brought together a respected panel to discuss issues around the branding and identity of the not-for-profit world, as well as the challenges facing all of us in the coming year.

Click here to listen to the first charity effectiveness podcast on Society Guardian.